Matters Needing Attention In Display And Display

1. At the entrance of the store, it should be marked slightly (e.g. making a simple plan) so that customers have a slight idea of the layout of the goods in the store.

2. It is very important for self-service consumers to start buying goods as soon as possible.

3. The goods on display next to the entrance should be able to attract the attention of customers, and the unit quantity is not very large.

4. daily consumer goods must be displayed in adjacent areas.

5. the relevant commodities must be displayed in the adjacent areas.

6. the best-selling products must be evenly distributed on all channels.

7. when designing a running line, every channel must have some merchandise that attracts customers.

8., customers must be able to identify directions easily.

9. Goods purchased on impulse must be located on or near the main aisle.

10. For men, the most appropriate height is 85-135 cm, and for women it is 75-125 cm; for men it is 70-145 cm, for women it is 60-135 cm; for men it is 60-180 cm, for women it is 50-165 cm, and for warehouses it is 60 or 50 cm below. (POP, short for PointOfPur-chase in English, means "point-of-sale advertising" whose main commercial purpose is to stimulate consumption and stimulate the atmosphere of the store. It takes the form of outdoor signs, exhibition boards, window posters, in-store billboards, price lists, flags, even three-dimensional cartoon models and so on. Commonly used POP for short-term promotional use, its form of expression exaggerated humor, strong color, can effectively attract the customer's point of view to arouse the desire to buy, is a low-cost and efficient advertising.