The Cause Of POP.

Due to the appearance of supermarket goods meet customer directly, greatly reducing the salesman, save the store space, not only speed up the circulation of commodities, and reduce the cost of doing business, promote the prosperity of commodity economy. But the most acute problems, is how to make use of advertising, in the narrow credit frame, the counter space, at the time of customers browse commodity or hesitant, properly explain content, characteristics, advantages and benefits of commodity, price, origin, grade, etc., even attract customers view, trigger customer interest, and take on the role of the salesman, customers quickly through attention, understand, and decided to purchase shopping psychological processes. In this situation, POP advertising, a new form of advertising, emerged as a "silent saleswoman" throughout the sales process.