Three Factors Of Display Cabinet Design In Shopping Malls

With the progress of society, people's demand for the quality of life has been further improved, and all kinds of exquisite display shelves have gradually entered people's life circle, providing a display platform for plain goods, and the exquisite display shelves have beautiful style, noble and elegant, and good decorative effect. The exquisite display shelves make the products play an extraordinary charm. Therefore, the demand of display design is growing.

A good display design directly affects the brand's terminal sales, so the design ability and manufacturing ability of brand manufacturers should be carefully considered when choosing display cabinet design manufacturers.

As Juyuan exhibition, who has worked in the display cabinet industry for more than ten years, thinks that there are three main factors to design the display cabinet in the mall:

1. Aesthetic factors

Aesthetic factors are mainly reflected in the relative position of the display cabinet itself, as well as the balance and stability of the relative position of the display cabinet and the place where it is placed. Only when the stability and balance are excellent can we better convey the meaning of the brand to consumers. The overall sense can be divided into many kinds, such as relaxed and pleasant or elegant and solemn.

In the process of display design, Juyuan display design team will pay attention to the above two factors, as well as the coordination of the store, brand, product and user, and better design the display from the point, line and surface, so as to produce creative display cabinets with innovative driving mechanism to make brand makers stand out in the store.

After these relatively difficult problems are solved, the design of the display rack should also be perfect in details, for example, to solve the practicability of the display cabinet, make it easy for the promotion personnel of the brand business to operate, and make it easy for the consumers to see the product information and obtain it; for example, to solve the environmental protection problem of the display cabinet, the display cabinet, as a store, directly contacts with a large number of people, and its environmental protection must be ensured Do well;

2. Regional factors

In the process of display design, we must consider the regional factors, which mainly refer to the shape and size of the display cabinet and how to arrange the positions among various parts. The initial perception of these characteristics is the primary factor that should be considered in the process of display design.

Of course, the regional factors also include the fit between the display cabinet and the placement position, as well as the coordination between the color of the display cabinet and the underwear series products, the placement position, lighting and other aspects. This is consistent with the concept of color science. It should help to make the collocation of all kinds of colors more harmonious, and determine whether the visual sense of users should be based on solemn? Modern? Fashion? New generation? Or other positioning to coordinate the collocation, display and erection of color design, which is embodied in the coordination of products and display cabinets, which should give people a logical feeling, not both There is a big gap between them, which will make it difficult for consumers to remember your products deeply in the different store information.

3. Furnishing factors

Brand is not only the object of display and sales, but also these commodities are integrated into the atmosphere of the store, and play an indispensable role in the store. The display layout of commodities not only reflects a kind of static information in the store, but also largely transforms into visual dynamic information, which affects consumers' consumption behavior. Therefore, the display frame design should be consistent with the display of products The integration of display cabinet and product display reveals the selling smell of products, so the successful product display and display cabinet itself is also a "static salesman".

Under the premise of grasping the display information, the principle of display design is: to classify the products that are mainly promoted and recommended, to classify the high-grade, medium-grade and resistant products, to distinguish the primary and secondary display principles in the display, to give the prominent position and strong visual feeling to the key products, etc. Only when the above problems are fully considered, communication is well done, and the display frame is designed step by step, can excellent products be produced.

Through the above factors, I believe that the design effect of your brand display frame will be improved a lot.