Types Of POP Displays

The most elaborate POP is a vendor shop. This is a "store within a store" idea where a vendor places a section in the retail store that sets its merchandise apart from the rest.

Probably the most powerful form of POP is signage. One research study conducted by Brigham Young University found that displays with signs outperformed displays without signs by 20 percent. That means that sales of the items with signs were 20 percent higher than the sales of the times without signs.

Even more incredible was the fact that regular priced merchandise (not on sale) outperformed sale or clearance priced merchandise by 18 percent when it was signed and the sale items were not. Simply put, signs as part of a POP display draw attention to the items. And when the customer takes notice, they tend to buy. 

Signs can take the form of hanging displays and posters or they can be mounted on store shelves. As long as the signage doesn't interfere with or annoy the customer, they're a great way to draw attention to a new product, or one that's on sale, as well as seasonal items. 

Signage can be thought of as a silent salesperson: It can keep a customer in a store and interested when the store is busy and the salespeople cannot get to them. 

When you consider that some 70 percent of retail purchases aren't decided until the customer actually is in the store, it's clear what impact something as simple as a POP display can have.