Jul 17, 2018
Besides the type of shelves they're designed for, the other ways in which Shelf Talkers differ is in their size, the position of the label holder on the front of the shelf edge and the angle at which it’s pointing.
Much of it is down to the personal preference of the person who handles merchandising, but smaller Shelf Talkers are best suited to price labels, while bigger ones are better for promotions and providing additional technical information on products.
The height of your shelf also makes a difference to the style of Shelf Talker you should be using. It’s harder to read Shelf Talkers that lie flat against the shelf front on low lying shelves, so pick an angled Shelf Talker instead.
This will point the message towards your customers so they can see it more clearly. Similarly, on high shelves you should be using flat front Shelf Talkers rather than those which angle the label upwards.
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