The Benefits Of Custom Point Of Purchase Displays

They increase brand awareness.

Consumers are bombarded with more information today than ever before in human history, and there’s only so much the average person can retain. With a custom POP display, you create a real, tactile message that meets consumers where they already are, and where they’re already in the “purchase decision mindset.” In-store displays are therefore crucial for creating a holistic brand experience.

They' re versatile.

With modern digital printing technology custom designs, small print runs, and even A/B testing for in-store displays are easier than ever. You can craft your displays using the most-up-to date information about what’s effective, what’s current, and what’s catching consumers’ attention in terms of both form and function.

They're affordable.

Modern technology also means that you can make a limited budget bring in a fantastic return on investment. Custom-printed displays made from materials like vinyl or corrugated cardboard have impressive lifespans, and boast all the visual appeal and functionality of permanent (which is to say pricey) retail fixtures.    

Most importantly: they drive sales.

According to studies by the Point of Purchase Association International, as much as 82% of buying decisions are made in-store. That means in-store and POP displays are crucial to guiding your customer’s experience and driving the sales you need to thrive.To look at some industry specific examples, instore and POP displays were found by POPAI to increase cookie sales by as much as 94%, with particular benefits for encouraging consumers to try new brands. POP displays are also shown to increase sales for salty snacks, carbonated beverages, and other impulse purchases. Custom displays in-aisle or on endcaps are effective drivers of sales for cosmetics, household cleaners, and toys.