What Are Point Of Purchase Displays

Point of purchase (POP) displays are in-store promotional items designed to catch customers' eyes at the point of retail sale, i.e. checkout. POP displays can take the form of hanging banners, posters, backlit displays, counter top displays, and more.

They may showcase actual products, or be used simply to generate awareness and interest in a new product or brand. The one thing that stays constant: they’re best when they get peoples' attention. Custom POP displays allow you to craft your message specifically to your desired audience.